2013 Marketing Excellence Awards Winners!

The Sir Charles McGrath Award was presented to Harold Mitchell AC

AMI Charles McGrath Award - Harold Mitchell AC

Harold Mitchell is the founder of Mitchell & Partners. Since its beginning in 1976, the company has evolved to become the largest media and communications group in Australia today, with a growing presence in New Zealand and across the Asia-Pacific region.

Harold’s activity in the wider community is outstanding; he currently holds a number of roles as president and executive of various community and charitable organisations and committees including Chairman of CARE Australia; Chairman of the Melbourne Symphony Orchestra; Chairman of TVS, Vice President of Tennis Australia; Chairman of The Florey Institute of Neuroscience and Mental Health, Board Member of New York Philharmonic and Non-Executive Director of Crown Limited. In 2010 he was awarded the Companion of the Order of Australia 2010 for eminent service to the community through leadership and philanthropic endeavours in the fields of art, health and education and as a supporter of humanitarian aid in Timor-Leste and Indigenous communities. He has received further recognition from Deakin University, RMIT and as Victorian Australian of the Year 2013.

The Certified Practising Marketer of the Year Award was presented to Simon McDowell, Chief Marketing Officer and Store Development Director, Coles Group Limited

AMI CPM of the Year Award - Simon McDowell

Simon McDowell is Marketing & Store Development Director of Coles and a member of the Coles Board. Simon is responsible for leading every aspect of both functions across all the businesses, brands and store formats of the Coles Group. Simon joined Coles in 2009 as part of the management team brought together under CEO Ian McLeod to deliver the high profile Coles business turnaround for Wesfarmers. Simon has worked across the retail, media/entertainment, consumer packaged goods and advertising sectors with global companies including Sony and The Coca-Cola Company.

Future Leader Award was presented to Rebecca McSwiney, Online Marketing Manager, University of Southern Queensland

AMI Future Leader Award - Rebecca McSwiney

Rebecca graduated with a Bachelor of Business with distinction from the University of Southern Queensland (USQ), majoring in Marketing and minoring in Business Law.  She has been employed in the USQ Marketing department since 2006. In her current role, Rebecca was promoted to a manager role at age 24, has launched new initiatives, presented at national conferences and executed five projects within twelve months. Rebecca has further contributed to the Australian marketing cohort by mentoring and inspiring young marketers both in her team and the wider Marketing and Student Attraction team.
Click here to read more about Rebecca.

The Marketing Program of the Year was presented to Shaking up the Category and Winning | Clemenger BBDO Sydney 

AMI Marketing Program of the Year - Clemenger BBDO Sydney

Outspent and outnumbered, and with declining revenue and share of voice, Hungry Jack’s needed help. Clemenger found a new world solution to an age-old problem which delivered outstanding ROI and became a permanent part of Hungry Jacks’ marketing mix. In a category where brand salience and ease of visitation are vital, Hungry Jack’s was losing the battle on both fronts. And the business was suffering, with declines in both customer traffic and sales.

Something new was needed to encourage people past the competition and into Hungry Jack’s, with a modest budget. The Hungry Jack’s Shake & Win App was developed based on sound thinking and research encompassing shopper behaviour in the QSR category, the current communications environment and a deep understanding of Hungry Jack’s consumers.

Executed through owned media, mobile banners and earned media, primarily via Facebook check-ins, the app remains one of the most downloaded branded apps and number one in the free Food & Drinks section. The pilot project has since become a permanent pillar of the business without any subsequent investment and is still delivering additional, exponential profit.


Brand Extension
Drop Dead Leggings | Official Clothing and Make Communications

Brand Revitalisation
Sipahh Straws: From failing occasional confectionery treat to high growth everyday health product within 6 months of relaunch | Club Trading and Distribution

Consumer Insight
That’s the Beauty of Tassal | Tassal

Corporate Social Responsibility
Hands on Health | Monash University – Faculty of Medicine, Nursing and Health Sciences

Digital Marketing
Shaking up the Category and Winning | Clemenger BBDO Sydney

La Trobe Make a Difference Campaign | La Trobe University

Experiential and Brand Experiences
A Place to Remember | Graffiti Group

Incentive Marketing
Australia Post Lead Legends Program | Australia Post

Internal Marketing

Marketing Communications – Business to Business
Funeral Alliance Solutions for Business | Marketing Angels

Marketing Communications – Business to Consumer
AAMI’s Rhonda and Ketut – A Love Story | Ogilvy Melbourne

Marketing on a Shoestring
Cringe the Binge | Decoder

New Brand, Product and Service Launch (Joint winners)
Leggo’s Vine Ripe Pasta Sauce | Simplot Australia
Retirement Options Service | Government Employees Superannuation Board

Social Marketing
Crisis Communication – Australia Day Weekend | Brisbane City Council

Arrive in Style to Grace Kelly: Style Icon with V/Line | V/Line Pty Ltd

Sustainable Marketing
ClimateSmart Home Service | LGIS

Loyalty Programs
Howards Storage World Loyalty Program | Howards Storage World

The Australian Marketing Institute gratefully acknowledges the support of the following sponsors for this event:



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s