Need assistance with your 2016 Marketing Plan?

If you don’t have a plan how do you know where you are going? Yet surprisingly many businesses do not have a marketing plan. Are you one of them? So what is a marketing plan exactly…… It is a strategic documented plan of how they are going to attract and retain customers.
Diverse People Working and Marketing Concept

Diverse People Working and Marketing Concept

A marketing plan not only makes you more likely to achieve your desired goals but it makes you accountable and more likely to track where you are successful and areas that are not.

As with other areas of your business and indeed your personal life, you have some direction. Yet so many businesses fail to apply the same methodology to their marketing. This is surprising because you are presumably in business to make a profit (amongst other reasons) and this profit is inevitably derived from sales. In order to obtain sales and increase them, you need to know how you are going to achieve them and Marketing is the way in which you attract new and existing customers to buy your products and services. Therefore if you haven’t planned how you are going to acquire these customers, how can you ensure that you will make enough sales and profit ?

There are a number of pitfalls in store if you do not have a plan in place. These mistakes may range from targeting the wrong people, sending unclear messages through your advertising, not following up leads, not recognising inexpensive marketing methods, running out of budget or not having a budget at all. Without a plan, your efforts to attract customers are likely to be less efficient.

This workshops will not only help you to get more bang from you marketing buck, but it will allow you to think strategically and creatively which will help you with the overall success of your business. Marketing is one of the fastest growing business faculties so you need to be across the trends, do’s and don’ts – having a good solid plan will help review current processes and identify ways to best improve them.

Sandra O’Neill AMAMI biography:Sandra ONeill

Sandra provides specialist marketing training sharing 25 years experience in business and marketing incorporating media, advertising, business development, sales,
management, consulting and training. Sandra imparts this real-world knowledge combining both traditional marketing principles and new practices in the evolving field by teaching the methodology behind the processes.

Learn more about Sandra and other workshop topics available.


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