Designing your Customer Experience

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Steve Jobs, Founder of Apple  “You’ve got to start with the Customer experience and work back toward the technology – not the other way around.”

The 2016 Customer Experience Marketing Summit focuses on designing the customer experience as an holistic piece; specifically how the principles that shape the whole can be applied to the design of specific interactions. We will explore design in the context of an Omni channel experience and also delve into the organisational and cultural challenges associated with the design of a great customer experience.

Sydney, Australia – The Australian Marketing Institute (AMI) is bringing together some of Australia’s foremost leaders and practitioners in new-age customer experience technologies to its CX Marketing Summit, to be held on Tuesday 21 June 2016 at Dolton House in Sydney.

This must-attend event for anyone working in the CX market space will feature a variety of speakers sharing their insights on how today’s technologies are rapidly changing the way businesses interact with customers, and the importance of business leaders to stay at the forefront of new technologies.

Lee Tonitto, Chief Executive Officer of AMI explained, “It is important that we recognise the change that is happening in the customer experience space, and identify the best methods and technologies that are driving this change. We want our members to be on top of all the latest CX trends. This conference is the perfect way to introduce them to new technologies, and how they’re being used to drive best practice in customer experience and achieve marketing goals.”

With customer expectations continuously rising, buyers are more connected and have more knowledge and options than ever before. There is a need for business to place more emphasis on the CX business strategy to satisfy customer demands and to delivery timely, relevant and personalised information across every customer touch point and engagement channels.

The AMI 2016 CX Marketing Summit will explore the importance of driving innovation in customer experience through the design and implementation of a trifecta strategy – website, mobile application, and retail presence, and identify the organisation cultural challenges associated with the design of customer experience

Key opinion leaders and industry experts including Andrew Lark – Chief Marketing Officer of Xero, Cameron Woods – Marketing Director of L’Oreal South Asia, and Mel Greig – Radio Personality and Television Panellist will be sharing their expertise at the conference.

Alex Alwood, CEO of The Holla Agency has been helping brands grow for over 20 years and has written a book detailing the evolution from traditional marketing into brands needing to focus on customer experience. “More and more we’re seeing traditional marketing techniques becoming redundant. No longer is a retail store or the telephone the only way to communicate with customers. Today’s marketing techniques give brands the tools to grow by designing emotional experiences that connect and engage to improve customer experiences.

Andrew Lark, Chief Marketing Officer of Xero, who has built some of the world’s most successful e-commerce sites, online communities, and mobile applications, said “With the growth in technology, CX dimensions are rapidly multiplying and becoming increasingly complex. I’m excited to be sharing my insights on the importance of keeping up with and mastering customer experience.”

Industry professionals across the marketing communications industry who are involved in brand, product, customer service, and project management, whose recommendations or decisions affect the experience that a customer will have with a product or service, are encouraged to attend the conference.

Other speakers at the event will include Howard Spreadbury – Head of Retail at M&C Saatchi, Linda McGregor – Founder of All About Eve, and Samantha Bartlett – General Manager of Marketing & Consumer Capability at Australia Post.

For further information on the AMI 2016 CX Marketing Summit, and to register for the event, please visit the AMI website:

Event details

Early Bird Registration: $435
CPM Registration: $525

Early Bird Registration: $495
Member Registration: $595

Non Member
Early Bird Registration: $660
Non-Member Registration: $795

Student Member Registration: $100*
*Students must have a valid student card

Date: Tuesday 21 June 2016
Time: TBD
Venue: Dolton House – Hyde Park, Sydney
Early Bird Tickets on sale until 13th of May.


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