CEO Update: June 2016

Lee-Tonitto_200x200_web

Welcome to our 308 new Australian Marketing Institute Members who have joined us since my last update.

A special and warm welcome to our 55 new Certified Practicing Marketers.

Over the last few weeks I have been having conversations and listening to hundreds of AMI members to learn what marketers see as the chief challenges and “pain points” heading into the new financial year.

The biggest challenges facing marketers are:

  • Business growth
  • Marketing talent capability growth
  • Data and analytics
  • Content marketing

Something to think about – your business pain points

Marketing, as a function, is increasingly a hydra-headed challenge. I think it is fair to say that the marketing function has several overlapping pressure points, including the ever-evolving media landscape, pressure to demonstrate return on investment for the marketing function, and the need to ensure alignment of “a consistent, clear and cohesive marketing agenda” with the overall business strategy.

Marketers have increasing responsibility to solve business problems. CEOs expect Marketing to drive business growth in 2016 and beyond. Marketing is seen as a primary growth engine.

The good news is that business pain points can lead to marketing opportunities, and the chance for Marketers to innovate in an ever-evolving field. A better understanding of the pain points in your business can be a catalyst for magic and spark fresh ideas to reimagine the business. After all, no pain, no gain, right?

To help reimagine your business take a look at the fourth industrial revolution – the exponential computing age.

What happened to Kodak will happen in a lot of industries in the next 10 years – and most people don’t see it coming. Did you think in 1998 that three years later you would never take pictures on paper film again? Yet digital cameras were invented in 1975.

So as with all exponential technologies, it was a disappointment for a long time, before it became way superior and became mainstream in only a few short years.

It will now happen with Artificial Intelligence, health, autonomous and electric cars, education, 3D printing, agriculture and jobs.

Software will disrupt most traditional industries in the next 5-10 years.

Uber is just a software tool (they don’t own any cars) and are now the biggest taxi company in the world.

Airbnb is now the biggest hotel company in the world, although they don’t own any properties.

From Into the future by Udo Gollub, written during Singularity University Summit Germany, April 2016…. Read the full article.

Innovation Summit, Brisbane

Given the velocity of change driven by exponential computing, the AMI held the highly successful Innovation Summit in Brisbane in June to share cutting edge practice from experts including Liz Savage Chair of Appster and Paul Hawkins CEO Crazy Might Work sharing IDEA gamification best practice.

 

CX Summit, Sydney

Earlier this week the AMI held the CX summit in Sydney.  Our speakers took us through designing the customer experience as an holistic piece and we delved into the organisational and cultural challenges associated with the design of a great customer experience.

 

Why Hack with Us?

In July we are launching our first Hackathon with our Association Partner Hardhat Digital in Melbourne.

Our mission is to give your great ideas a chance at life.

Our purpose is to teach Marketers a new skill to fuel progress in their careers.

We will teach you, through a practical workshop, the 5-step hackathon process, for you to become the innovation leader in your team.

The outcome: super charged Marketers.  Click here to join us at the Hackathon.

Exciting news: more University marketing courses receive Accreditation

A big hello to all Marketing Students.  The AMI Accreditation team has now accredited 28 Marketing courses. A special thanks to Dr Peter Sinclair and Demetri Hughes for their assistance in delivering this great result.

I’m delighted to announce the Accreditation to Bachelor of Commerce (Marketing) and Master of Marketing at Deakin; Bachelor of Marketing at Monash; and Bachelor of Business Management (Marketing) and Bachelor of Business Management (Advertising) at University of Queensland (UQ).

I also had the pleasure of visiting the UQ Business School to watch the student team project presentations and participate in an interactive Q&A session.

University of Queensland presentation:

Qld uni accreditation

Deakin University presentation:

Monash University presentation:

Department_of_Marketing_AMI

Accreditation by the peak body for marketing practitioners/professionals will play a very important role in validating our course as an integral part of graduating students preparation to enter the workforce. Paul Loughran, Manager Department of Marketing, Monash University

Accreditation is important. When you are seeking a job, your new employer will know you have a degree that provides the key learning outcomes that the Marketing Industry requires. Here’s the complete list of AMI Accredited courses.

 

2016 Awards Update

The Awards team have excelled and assisted a record number of entries – over 215 – into the 2016 Awards – a 20% increase on 2015. Now the judging begins!

We have appointed 120 judges. Thank you for providing your time to support the determination of Marketing Excellence in Australia. Mentor judges have been appointed and provided with their orientation. Thank you to the indefatigable Sean Grant who again has agreed to be the Chair of all judges.

The awards will be presented at the Gala Dinner on October 19th, held at the fabulous Sheraton on the Park Sydney.

Early bird tickets are on sale now till 18 July.

Register now_purple (website)

 

Update on transition to New State Committees

Thank you to Taylor Tran from Vic AMI for assisting with the architecture and change management of the Transition to State Chairs and Emerging Chairs

The Executive Board Committee is meeting 28th June to appoint the State Chairs and the Emerging Marketer Chairs.

Following the appointment of the State Chair and Emerging Marketer Chair , I will work with the new State Chairs on the recruitment of the 2016 -2018 State committees commencing 12 July.

 

 

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