Name STEPHANIE GILLIES, Marketing Specialist, MessageMedia
- Bachelor of Business (Marketing)/Bachelor of Business (Management)
- Honours Degree in a Bachelor of Commerce – Marketing (Deans Scholar)
- Master of Marketing (currently completing)
Current project or activity: I am currently working on MessageMedia’s Preferred Partner Program executing several initiatives. I work with clients on a mix of projects from partner strategy, targeted campaigns, sponsorship and other joint-marketing activities.
Proudest accomplishment: Winning the ‘Best New Talent Award’ at the Radio Communications Industry Awards. It was great to be recognised by my co-workers who nominated me as well as the industry.
Which brand do you most admire and why? Airbnb as their cultural ideology is at the heart of their brand and the fact their platform provides a unique experience for consumers.
Marketing program you wish you had worked on? GE developed several very strategic campaigns such as the “Unimpossible Missions” designed to humanise the brand and target an audience interested in innovation and discovery.
The most valuable marketing lesson you’ve picked up during your career? Learn from your mistakes; its the only way to create something remarkable.
What are the biggest challenges facing marketers today? The availability of data. We have access to more data than ever before and it can be challenging capturing meaningful data and interpreting it for an insightful story. As marketers, we must rely on understanding the business and its customers, as well as using common sense, when utilising data for business decisions.
Another challenge is creating an integrated and engaging experience for customers. In the hyped-up digital environment, we can no longer reply on using a single channel to communicate and connect with customers, we now need to leverage several channels to create one customer experience.
Best recent technological advance for marketing? Mobile Technology. As consumers, we use smartphones daily to search for information, share content, connect and make purchases. As marketers, we should be leveraging this channel to provide relevant information whether that is through geo-targeting or SMS, to create personalised and often real-time customer experiences.
What does “Fuelling Progress” mean to you? To me this is all about staying ahead and responding to changes in technology, consumer trends, evolving media and integrated communication approaches. It is about having the passion for continual learning and actively being part of creating and driving these changes.
Do you think sustainability is a burning issue for marketing? Yes, but sustainability should be an issue for everyone, not just marketers
What attributes make a great marketer? A combination of emotional intelligence, the ability to connect with people, understand consumer behaviour and the confidence to innovate.
Best lesson learnt from your days at university? Continue to look at the bigger picture
Articles or books you have read that influenced your thinking as a marketer? Purple Cow by Seth Godin, various blogs such as Contently, B&T, Marketing Mag and AdAge.
Favourite quote? Nothing is impossible, the word itself says ‘I’m possible’ – Audrey Hepburn
Last movie? Brooklyn
Favourite sports team? Richmond
Favourite holiday spot? New York
Last book you read? Sideways to the top: 10 stories of successful women that will change your thinking about careers forever by Norah Breekveldt
Hobbies? Socialising, reading, yoga, eating out