CEO update: September 2016

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Lee Tonitto, CEO, Australian Marketing Institute

Welcome to our 297 new members and 29 new CPMs since my last update.

Providing relevant and valuable member experiences is key for our association to become the association of choice for professional marketers. You may have noticed that AMI is more active this year – and this is precisely because members have asked us for MORE. To be able to deliver great member experiences, we must build a thriving community of national partnerships and State Committee and Emerging Marketer Committee volunteers. Thank you to all our volunteers for your ongoing support.

Since my last update we’ve had a busy quarter……

Helping Marketers to the Board room

We’ve been listening to our members and the marketing community at large, and one of the most common professional objectives that we keep hearing is “to gain a board position”. This year we’ve been on a mission to source and provide the means to support marketers with this career goal.Read more.

Our innovative WA State Committee helped to make the WA Marketing Technology Summit on July 14th a resounding success.

 

Hackathon, July 20th: We partnered with Hardhat Digital to run an intensive 1-day Hackathon. The process was a hybrid of Design Thinking and the Google Ventures ‘Sprint’ method. The challenge for the day was to come up with solutions to the ever increasing issue of the ageing population.

Here’s the insights from two of the hackers on the day: Ellie Gurgiel from PwC  Read more. Amelia Marriott from Hardhat Digital Read more.

Our industrious ACT State Committee held the National Public Sector Marketing Communications Summit on August 23rd 

Here’s  a quick clip of Sean Larkins, Director Consulting and Capability, WPP’s Government and Public Sector Practice.  Sean took us through the innovation journey the British Government undertook, across all government communications, delivering a single voice, greater efficiency, improved campaign results, and higher public trust levels.

 

Tertiary Education Quality and Standards Agency (TEQSA)

Taylor Tran, from the AMI Accreditation committee, attended a TEQSA briefing which highlighted the importance of industry associations, such as AMI, in playing a key role in bringing about industry engagement in academic courses.

teqsa

AIPP’s Australian Professional Photography Awards, 31st August

Lynda Cavalera, AMI Board Director had the pleasure of presenting the award for 2016 Australian Advertising Photographer of the Year to Lisa Saad.  Congratulations to Lisa!

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APPA’s CONVEX16, AMI Best Stand Award, 17th August

I really enjoyed judging the Best Stand category at the Australasian Promotional Products Association CONVEX 16 expo.  The winner was Nottage, part of the Polyconcept group, with a warm and welcoming invitation into their space, and their representative on the stand was informative about their broad offering.

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Third Sector Expo, Create the Perfect Campaign, 19 August

I was privileged to be a guest at the Third Sector Expo and contribute to a panel discussion around creating the perfect campaign. I drew inspiration from one of our 2016 AMI award finalists, Bethanie, who are WA’s largest not-for-profit aged care and retirement village provider. The Big Bethanie Bake Off broke the mold for aged care marketing – executed on a shoestring budget and showcasing the importance of partnerships.

 

Your Vision is Critical

Renowned global community facilitator Vision Critical continues to sponsor the Institute in 2017. Vision Critical uses a cloud-based customer intelligence platform to allow the AMI to build engaged, secure communities of Members. In July we released the first report: CX Bridging the Divide, as a result of the insights from our members on the platform. You can download the report here.

We have just completed our second round of member insights which will contribute to a best practice publication on Voice of Customer Programs due later this year.

And behind the scenes

We have prepared a comprehensive operating plan for the Australian Marketing Institute that covers the new and existing directions we should be taking in 2016-17. Our focus is to be the association of choice for professional marketers and to implement the ‘Grow Brand You’ experience for members.

We want to sincerely thank you for your commitment to the Australian Marketing Institute.

In 2017 you will see your AMI

  • LIFT OUR INDUSTRY WIDE ROLE THROUGH PROVISION OF PROFESSIONAL STANDARDS AND CERTIFICATION
  • PROVISION OF CORE MARKETING COMPETENCY FRAMEWORKS
  • NEW MEMBER COMMUNITY VOICE OF CUSTOMER WHITEPAPER
  • NEW MARKETING IN THE BOARDROOM PROGRAM
  • NEW CUSTOMISED EVENTS
  • REVITALISED EMERGING MARKETER PROGRAM
  • NATIONAL AND STATE AWARDS

Shortly you will receive a Professional Development research request from us to ensure we listen learn and adapt our offering to provide you the cutting edge theory and practice techniques.

We look forward to working with members to make 2017 and beyond even more relevant and better value and relevant for you.

Lee

 

 

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