In recent years, this sector has been overhauled by big shifts both on and offline. From the rise of social media, to globalisation, mobile communications and increased competition it is harder than ever, and more crucial than ever, for marketing teams to ensure their brand stands out.
You can join us at the Chief Marketing Officer Summit in Sydney this October 5 & 6 which boasts an industry-leading agenda with speakers from Unilever, Sydney Swans, Twitter, Woolworths and more diving into these key areas.
Australia’s top marketers come together to share their challenges and the strategies used to overcome them. Let’s look in more depth at the talks we are most looking forward to and what it means to be a CMO in 2016.
Marketing leaders must be at the fore-front of new technology adoption. Whether it is being present on the latest platform or implementing an innovative search marketing strategy the best marketing teams are eager to A/B test new techniques & technologies. We can’t wait to hear from Ron Erdos, who heads up the SEO team at News.com.au at the CMO Summit. Ron will share the lessons he learned en route to establishing his brand as Australia’s top news site and will outline his crucial SEO and Google Trend strategies.
Another common feature of successful marketing teams is that they hold a purely customer-centric view. Paul Bennett from MetLife is among those at the CMO Summit who will demonstrate how, by making the customer the only priority, they have improved their services and generated brand loyalty. This focus is continued by Tanya Manyan, Head of Marketing & Communications from PICA who will demonstrate the benefits of establishing a 24hr customer service through digital marketing strategy.
Big data has been an inevitable consequence of industry-wide digital transformation. This enormous trail of data created by every consumer is gold dust for marketing teams – but only if you know how to optimise it. SurveyMonkey are on hand at the Chief Marketing Officer Summit in Sydney next month to share how you can perfect your informed, data-led decision making. Furthermore, we will hear from Woolworths who are shining a light on how they have delivered real sales growth using their digital consumer data.
In amongst the keynote presentation we are also looking forward to getting stuck into the debate ourselves as facilitated by the panel discussions. These hour long sessions focus on marketing in non-profits, social media strategy and marketing within the digital age and we will be putting our questions to panelists form Australian Cancer Research, Twitter, Salvation Army, Expedia, Cricket Australia and more.
Come and join us at the Chief Marketing Officer Summit at the Rydges Sydney Central this October – your marketing team really can’t afford to miss this one! More information and tickets available at; https://ti.to/digital-channel/chief-marketing-officer-forum-sydney-2016/.
Consider purchasing an Access All Areas pass which gives you access to the co-located Chief Digital Officer Forum.