CEO Update: February 2017


Lee Tonitto, CEO Australian Marketing Institute

Greetings to all and a warm welcome to our new members!

I would like to start my message by thanking last year’s Deputy Chair, Kathy Hatzis, for her strategic and astute leadership. We welcome Director Lynda Cavalera to the role of Deputy Chair supporting our Board.

The Australian Marketing Institute would not be successful without the tireless efforts of the Staff, State committees, Event managers, Training partners supporters and friends of the AMI (I apologise for not being able to name all those involved).

Our passionate and highly engaged State Committees across the country hosted 2,000 guests during the Awards for Marketing Excellence Program between October and December 2016.

Thanks to their efforts, in 2017 the Australian Marketing Institute is on track to achieve its business objectives


I am pleased to share with you details of the 35th Australian Marketing Institute (AMI) 2017 Awards for Marketing Excellence . Take a look

Categories: The 31 categories for the “2017 Australian Marketing Institute (AMI) Awards for Marketing Excellence” are as follows:
6 x Special Awards:

  • Sir Charles McGrath Award
  • Marketer Of the Year Award
  • Future Leader Award
  • Marketing Team Of The Year Award
  • Marketing Program Of The Year Award
  • CMO of the Year

25 x Category Awards:

  • Brand Revitalisation
  • Consumer Acquisition Marketing
  • Consumer Research Insights
  • Consumer Retention
  • Loyalty Marketing
  • Content Marketing
  • Corporate Social Responsibility (CSR)
  • Creativity in Brand, Product or Service Marketing (new or brand extension)
  • Customer Experience Marketing
  • Education
  • Experiential, Sensorial and Internal Employee Marketing
  • Export Marketing
  • Financial Services Marketing
  • Innovation in Product/Service
  • Integrated Marketing Communications
  • Marketing Communications: B2C and B2B
  • Data Driven Marketing and Advertising
  • Small Budget Marketing
  • Mobile and Location Based Marketing
  • Public Sector Marketing
  • Social Marketing & Social Change
  • Not for Profit Marketing
  • Social Media and Digital Marketing
  • Sponsorship Marketing
  • Tourism Marketing

Key dates:


1 March | Award nominations open | Call for judges | Call for sponsors

April | Awards webinar – Write a winning entry

15 May | Award nominations close

1 June – 7 July | Awards judging

8 August | Finalists Announced

18 October | Awards Gala Presentation Dinner – Melbourne



Voice of Customer:

For Marketers in Australia …

  • 37 percent of marketers haven’t heard of Voice of the Customer (VoC) programs.
  • Yet for those marketers who have, 80 percent think that VoC programs are critical to the success of their business.

What does this tell us? More work needs to be done to raise the profile of VoC Programs across marketing organisations in Australia.

Join us at 12pm (AEST), 2nd March for a webinar hosted by Andrew Thornton AMI Chair and Matt Howley, Research Director at Vision Critical.  You’ll  learn how you can build a customer-led marketing organisation. You’ll hear examples of how leading customer centric organisations in Australia like Australia Post, LinkedIn and Telstra have created VoC Programs that enable them to listen to, act on and measure customer feedback.

Join the webinar here:


Start with Why: Leadership Forum:

For those Members attending the Simon Sinek event in early March we look forward to listening to your feedback.

Finally I am pleased to advise the dates and venues are now finalised for the 2017 Marketing Technologies APAC Conference featuring Martech Guru Scott Brinker Editor of


Date: Monday May 29th

Venue: Stamford Plaza Brisbane, Cnr Edward & Margaret Streets, Brisbane


Date: Tuesday May 30th

Venue: The Westin Melbourne, 205 Collins Street Melbourne


Date: Thursday June 1st

Venue: Sheraton on the Park Sydney 161 Elisabeth street, Sydney

Full Registration Fees including lunch, refreshments, workbook and a copy of Scott Brinker’s book, Hacking Marketing, is $1,160, Plus GST and Booking Fee

Registration details of exciting conference will be sent shortly.

We look forward to keeping you up to date with more exciting news in the months ahead.



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