Government marketers instinctively know you can’t change people’s attitudes or behaviours without first engaging them. But recall isn’t engagement. Awareness isn’t engagement. Engagement is a concept often misunderstood or mistaken […]
According to 9Strategic’s study of marketing performance in Australia’s mid-market sector, CEOs overwhelmingly believe that their marketing is simply not working – and they don’t believe this can be measured […]
Given profound the advancements in analytics, access to campaign performance at a granular level has never been easier across owned and partner channels. Yet the question remains: are we as […]
We received the shiny new issue of the new-look B&T magazine today and are loving the premium feel. Did you notice our contribution?