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Australian Consumers Embrace Digital Engagement But Say Security and Data Privacy Are Critical

December 10, 2015by The Australian Marketing Institute Leave a comment

Australians are enthusiastic supporters of digital engagement, with seven out of ten consumers acknowledging digital channels have had a positive influence on the way they interact with organisations. They cite […]

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Aiming to Maximise Sales Conversion?

November 11, 2015by The Australian Marketing Institute Leave a comment

Have you heard of the saying that someone is ‘just a natural’ at sales? “could sell Ice to the Eskimos”. Indeed, there are natural sales people out there who just […]

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Need assistance with your 2016 Marketing Plan?

November 6, 2015by The Australian Marketing Institute 1 Comment

If you don’t have a plan how do you know where you are going? Yet surprisingly many businesses do not have a marketing plan. Are you one of them? So what […]

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