What does it mean to be a marketer in the 21st century?
In recent years, this sector has been overhauled by big shifts both on and offline. From the rise of social media, to globalisation, mobile communications and increased competition it is […]
Tag Archives: social media
How to keep your brand a step ahead
by Heath Adams, Director Dapresy – AMI Marketing Summit Exhibitor The Internet is possibly the best invention that man has ever made. Some may argue it is the wheel, or the […]
Back to a brave new future
According to David Chalke of AustraliaSCAN, communications in the 21st Century are being framed by the so-called “New Media”, but not necessarily in the way the spruikers contend. The reality […]
Our top three campaigns from Mother’s Day 2014
We sifted through the proliferation of Mother’s Day campaigns that flooded social media. Here are three that caught our eye this year doing something a bit different: 1. Google Glass – a heartwarming Mother’s […]
How Tourism Australia became the world’s biggest social media team
Think you lack the manpower or resources to use social media effectively? The answer may lie with your fans, says Tourism Australia’s Jesse Desjardins. How one man became a crowd […]
